{"id":10056,"date":"2025-11-03T10:05:47","date_gmt":"2025-11-03T13:05:47","guid":{"rendered":"https:\/\/www.unlz.edu.ar\/?p=10056"},"modified":"2025-11-03T10:33:49","modified_gmt":"2025-11-03T13:33:49","slug":"hackear-el-algortimo-se-realizo-la-viii-jornada-de-comunicacion-estrategica-en-sociales","status":"publish","type":"post","link":"https:\/\/www.unlz.edu.ar\/?p=10056","title":{"rendered":"\u201cHackear el algortimo\u201d: se realiz\u00f3 la VIII Jornada de Comunicaci\u00f3n Estrat\u00e9gica en Sociales"},"content":{"rendered":"<p>[vc_row][vc_column][vc_row_inner][vc_column_inner][la_heading title=\u00bb\u201cHackear el algortimo\u201d: se realiz\u00f3 la VIII Jornada de Comunicaci\u00f3n Estrat\u00e9gica en Sociales\u00bb title_fz=\u00bbxlg:60px;lg:50px;mb:25px;\u00bb][\/la_heading][la_divider height=\u00bblg:30px;\u00bb][\/vc_column_inner][\/vc_row_inner][la_carousel infinite_loop=\u00bbyes\u00bb autoplay=\u00bbyes\u00bb dots=\u00bbyes\u00bb draggable=\u00bbyes\u00bb touch_move=\u00bbyes\u00bb item_space=\u00bb0&#8243; slides_column=\u00bbxlg:1;lg:1;md:1;sm:1;xs:1;mb:1;\u00bb el_class=\u00bbslick-dots-small\u00bb][vc_single_image image=\u00bb10070&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb10071&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb10057&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb10058&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb10059&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb10060&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb10061&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb10062&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb10063&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb10064&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb10066&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb10065&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb10067&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb10069&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb10068&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][\/la_carousel][\/vc_column][\/vc_row][vc_row el_class=\u00bbcolumna-blog\u00bb][vc_column offset=\u00bbvc_col-xs-12&#8243;][vc_column_text el_class=\u00bbtexto-justificado\u00bb]<strong>La Facultad de Ciencias Sociales de la UNLZ fue sede de la octava edici\u00f3n de la Jornada de Comunicaci\u00f3n Estrat\u00e9gica. Este a\u00f1o, bajo el lema \u201cHackear el algoritmo\u201d, se realizaron charlas, conferencias, paneles, talleres y ponencias para seguir pensando la comunicaci\u00f3n.<\/strong><\/p>\n<p>La apertura estuvo a cargo del decano de la Facultad, Gustavo Na\u00f3n, quien destac\u00f3 que la actividad \u00abes un desaf\u00edo para cualquier gesti\u00f3n y en este contexto mucho m\u00e1s\u00bb. Adem\u00e1s, sostuvo que desde la primera edici\u00f3n \u00abla jornada es muy simb\u00f3lica porque implica el relanzamiento del \u00c1rea de Comunicaci\u00f3n\u00bb de la Facultad y \u00abretomar el recorrido hist\u00f3rico de Lomas\u00bb en la disciplina.<\/p>\n<p>En este sentido, destac\u00f3: \u00abEntender la comunicaci\u00f3n como una base de la democracia nos interpela no s\u00f3lo como ciudadanos sino tambi\u00e9n como docentes y \u00a0profesionales\u00bb.<\/p>\n<p>La primera charla del d\u00eda fue \u201cEl algoritmo es el mensaje: lectura, participaci\u00f3n y conversaci\u00f3n m\u00e1s all\u00e1 de las burbujas de software\u201d, de la mano de Francisco Albarello. Luego fue el turno de Eduardo Miretti, director general de Image Campus, quien disert\u00f3 sobre \u201cEl Efecto L\u00fadico: c\u00f3mo los videojuegos est\u00e1n reescribiendo las reglas de otras industrias\u201d, junto con Gabriela Cicalese.<\/p>\n<p>El cierre del primer bloque estuvo a cargo del panel \u201c\u00bfY ahora qu\u00e9? El pa\u00eds poscampa\u00f1a\u201d. Moderados por Gabriela Granata, docente UNLZ y directora period\u00edstica del Diario BAE, Marina Acosta (docente investigadora UNLZ y directora de Analog\u00edas), Santiago Arag\u00f3n (docente UNLZ y director de la Maestr\u00eda en Comunicaci\u00f3n Pol\u00edtica de la Universidad Austral) y Julieta Waisgold (consultora en Comunicaci\u00f3n Pol\u00edtica y especialista en estrategia y discurso) analizaron la realidad pol\u00edtica y comunicacional del pa\u00eds.<\/p>\n<p>La tarde continu\u00f3 con talleres, donde las y los presentes se pusieron manos a la obra con periodismo entre reels y tiktoks, reputaci\u00f3n en relaciones p\u00fablicas y marca personal. Por otro lado, se presentaron las mesas de ponencias, donde docentes, investigadores y estudiantes expusieron sus trabajos e investigaciones.<\/p>\n<p>Camila J\u00e1uregui y Facundo Lo Duca presentaron la investigaci\u00f3n de FOPEA \u00abDesiertos informativos. El paisaje del periodismo local\u00bb.<\/p>\n<p>El cierre de la octava edici\u00f3n estuvo a cargo de Washington Uranga. El periodista, docente e investigador de la comunicaci\u00f3n reflexion\u00f3 sobre la \u201cComunicaci\u00f3n Estrat\u00e9gica en tiempos de algoritmos e inmediatez\u201d.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_row_inner][vc_column_inner][la_heading title=\u00bb\u201cHackear el algortimo\u201d: se realiz\u00f3 la VIII Jornada de Comunicaci\u00f3n Estrat\u00e9gica en Sociales\u00bb title_fz=\u00bbxlg:60px;lg:50px;mb:25px;\u00bb][\/la_heading][la_divider height=\u00bblg:30px;\u00bb][\/vc_column_inner][\/vc_row_inner][la_carousel infinite_loop=\u00bbyes\u00bb autoplay=\u00bbyes\u00bb dots=\u00bbyes\u00bb draggable=\u00bbyes\u00bb touch_move=\u00bbyes\u00bb item_space=\u00bb0&#8243; slides_column=\u00bbxlg:1;lg:1;md:1;sm:1;xs:1;mb:1;\u00bb el_class=\u00bbslick-dots-small\u00bb][vc_single_image image=\u00bb10070&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image 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