{"id":6767,"date":"2020-11-03T12:47:33","date_gmt":"2020-11-03T15:47:33","guid":{"rendered":"https:\/\/www.unlz.edu.ar\/?p=6767"},"modified":"2020-11-03T13:56:01","modified_gmt":"2020-11-03T16:56:01","slug":"carlos-scolari-diserto-en-las-iii-jce-de-la-unlz","status":"publish","type":"post","link":"https:\/\/www.unlz.edu.ar\/?p=6767","title":{"rendered":"Carlos Scolari disert\u00f3 en las III JCE de la UNLZ"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner][la_heading title=\u00bbCarlos Scolari disert\u00f3 en las III JCE de la UNLZ\u00bb title_fz=\u00bbxlg:60px;lg:50px;mb:25px;\u00bb][\/la_heading][la_divider height=\u00bblg:30px;\u00bb][\/vc_column_inner][\/vc_row_inner][la_carousel infinite_loop=\u00bbyes\u00bb autoplay=\u00bbyes\u00bb dots=\u00bbyes\u00bb draggable=\u00bbyes\u00bb touch_move=\u00bbyes\u00bb item_space=\u00bb0″ slides_column=\u00bbxlg:1;lg:1;md:1;sm:1;xs:1;mb:1;\u00bb el_class=\u00bbslick-dots-small\u00bb][vc_single_image image=\u00bb6770″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb6771″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb6769″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][\/la_carousel][\/vc_column][\/vc_row][vc_row el_class=\u00bbcolumna-blog\u00bb][vc_column offset=\u00bbvc_col-xs-12″][vc_column_text el_class=\u00bbtexto-justificado\u00bb]<\/p>\n

Carlos Scolari, catedr\u00e1tico de Teor\u00eda y An\u00e1lisis de la Comunicaci\u00f3n Digital Interactiva del Departament de Comunicaci\u00f3 de la Universitat Pompeu Fabra \u2013 Barcelona, disert\u00f3 en la segunda fecha de las III Jornadas de Comunicaci\u00f3n Estrat\u00e9gica de la UNLZ sobre cultura snack, media evolution y los cambios medi\u00e1ticos y tecnol\u00f3gicos. Con m\u00e1s de 200 personas en vivo, realiz\u00f3 un repaso hist\u00f3rico sobre los relatos breves y concluy\u00f3 con un an\u00e1lisis del escenario actual en el mundo.<\/strong><\/h5>\n

Presentando su nuevo libro, que dio nombre a la charla, Scolari hizo un recorrido hist\u00f3rico sobre los relatos breves en la historia de la humanidad: Mart\u00edn Fierro, peronismo, religi\u00f3n, golosinas, souvenirs. Todos fueron atravesados y contados a partir de lo que el autor llama cultura snack, donde \u201centra lo peque\u00f1o pero tambi\u00e9n lo universal\u201d. En este sentido, se explay\u00f3 sobre un nuevo concepto al que denomin\u00f3 micromediolog\u00eda, como la \u201cdisciplina que estudia los contenidos breves, dispositivos medi\u00e1ticos de reducidas dimensiones y fen\u00f3menos vinculados al car\u00e1cter ef\u00edmero y fragmentario\u201d.<\/span><\/p>\n

\u00abLa web ha potenciado los relatos breves y su circulaci\u00f3n. Ha generado el ecosistema ideal para que florezcan, se crucen, se hibriden los relatos breves\u00bb<\/span><\/p><\/blockquote>\n

 <\/p>\n

Frente a los m\u00e1s de 200 espectadores v\u00eda Zoom y You Tube, Scolari destac\u00f3 que con la llegada de la web 2.0, se \u201cha multiplicado, expandido la cultura snack\u201d. \u201cLa web ha potenciado los relatos breves y su circulaci\u00f3n. Ha generado el ecosistema ideal para que florezcan, se crucen, se hibriden los relatos breves\u201d, asegur\u00f3.<\/span><\/p>\n

\u00abNo volveremos al mundo de antes, y muchas de estas nuevas pr\u00e1cticas van a perdurar\u00bb<\/span><\/p><\/blockquote>\n

Adem\u00e1s, anticip\u00f3 que \u201cla posmodernidad ya es antigua\u201d, y se anim\u00f3 a hablar de la cultura snack como el \u201ccaldo de cultivo de una forma cultural \u2018original\u2019, que emerge de la nueva ecolog\u00eda medi\u00e1tica\u201d, con \u201cnano contenidos disparados\u201d que chocan entre ellos y forman \u201cuna interminable carambola textual\u201d.<\/span><\/p>\n

Para finalizar, respondi\u00f3 las preguntas de los presentes en la sala virtual, y realiz\u00f3 un an\u00e1lisis de la situaci\u00f3n actual. Scolari indic\u00f3 que \u201cen estos meses de encierro han surgido nuevos formatos textuales\u201d y comenzamos a hablar de la est\u00e9tica Zoom. \u201cNo volveremos al mundo de antes, y muchas de estas nuevas pr\u00e1cticas van a perdurar\u201d, concluy\u00f3.
\n<\/span><\/p>\n

Pod\u00e9s volver a verlo aqu\u00ed<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][la_divider height=\u00bblg:90px;mb:40px;\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner][la_heading title=\u00bbCarlos Scolari disert\u00f3 en las III JCE de la UNLZ\u00bb title_fz=\u00bbxlg:60px;lg:50px;mb:25px;\u00bb][\/la_heading][la_divider height=\u00bblg:30px;\u00bb][\/vc_column_inner][\/vc_row_inner][la_carousel infinite_loop=\u00bbyes\u00bb autoplay=\u00bbyes\u00bb dots=\u00bbyes\u00bb draggable=\u00bbyes\u00bb touch_move=\u00bbyes\u00bb item_space=\u00bb0″ slides_column=\u00bbxlg:1;lg:1;md:1;sm:1;xs:1;mb:1;\u00bb el_class=\u00bbslick-dots-small\u00bb][vc_single_image image=\u00bb6770″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb6771″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb6769″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][\/la_carousel][\/vc_column][\/vc_row][vc_row el_class=\u00bbcolumna-blog\u00bb][vc_column offset=\u00bbvc_col-xs-12″][vc_column_text el_class=\u00bbtexto-justificado\u00bb] Carlos Scolari, catedr\u00e1tico de Teor\u00eda y An\u00e1lisis de la Comunicaci\u00f3n Digital Interactiva del Departament de Comunicaci\u00f3 de la Universitat Pompeu Fabra \u2013 Barcelona, disert\u00f3 en la segunda…<\/p>\n","protected":false},"author":1,"featured_media":6770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111,94,109],"tags":[105],"class_list":["post-6767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jornadas-comunicacion","category-novedades","category-sociales","tag-unlz"],"yoast_head":"\nCarlos Scolari disert\u00f3 en las III JCE de la UNLZ<\/title>\n<meta name=\"description\" content=\"Carlos Scolari, catedr\u00e1tico de Teor\u00eda y An\u00e1lisis de la Comunicaci\u00f3n Digital Interactiva del Departament de Comunicaci\u00f3 de la Universitat Pompeu Fabra \u2013 Barcelona, disert\u00f3 en la segunda fecha de las III Jornadas de 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