{"id":9565,"date":"2024-11-27T10:33:21","date_gmt":"2024-11-27T13:33:21","guid":{"rendered":"https:\/\/www.unlz.edu.ar\/?p=9565"},"modified":"2024-11-27T10:33:21","modified_gmt":"2024-11-27T13:33:21","slug":"se-realizo-la-vii-jornada-de-comunicacion-estrategica","status":"publish","type":"post","link":"https:\/\/www.unlz.edu.ar\/?p=9565","title":{"rendered":"Se realiz\u00f3 la VII Jornada de Comunicaci\u00f3n Estrat\u00e9gica"},"content":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner][la_heading title=\u00bbSe realiz\u00f3 la VII Jornada de Comunicaci\u00f3n Estrat\u00e9gica\u00bb title_fz=\u00bbxlg:60px;lg:50px;mb:25px;\u00bb][\/la_heading][la_divider height=\u00bblg:30px;\u00bb][\/vc_column_inner][\/vc_row_inner][la_carousel infinite_loop=\u00bbyes\u00bb autoplay=\u00bbyes\u00bb dots=\u00bbyes\u00bb draggable=\u00bbyes\u00bb touch_move=\u00bbyes\u00bb item_space=\u00bb0″ slides_column=\u00bbxlg:1;lg:1;md:1;sm:1;xs:1;mb:1;\u00bb el_class=\u00bbslick-dots-small\u00bb][vc_single_image image=\u00bb9592″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb9595″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb9596″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb9597″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb9598″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb9594″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb9600″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb9599″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb9601″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][vc_single_image image=\u00bb9602″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][\/la_carousel][\/vc_column][\/vc_row][vc_row el_class=\u00bbcolumna-blog\u00bb][vc_column offset=\u00bbvc_col-xs-12″][vc_column_text el_class=\u00bbtexto-justificado\u00bb]<\/p>\n

La Facultad de Ciencias Sociales de la Universidad Nacional de Lomas de Zamora realiz\u00f3 una nueva edici\u00f3n de las Jornadas de Comunicaci\u00f3n Estrat\u00e9gica. El s\u00e9ptimo encuentro fue titulado \u201cBarajar y dar de nuevo\u201d, y cont\u00f3 con la presencia de diferentes disertantes expertos en el \u00e1rea.<\/strong><\/h4>\n

La apertura estuvo a cargo de Gustavo Na\u00f3n, decano de la Facultad, quien destac\u00f3 el valor de darle continuidad a la actividad \u201cen un contexto complejo\u201d para las Universidades nacionales y celebr\u00f3 la posibilidad de \u201cabrir estos espacios cr\u00edticos de debate, reflexi\u00f3n y aprendizaje que nos permitan repensar nuestras pr\u00e1cticas y rutinas en el campo de la comunicaci\u00f3n\u201d.<\/p>\n

La ma\u00f1ana comenz\u00f3 con la conferencia inaugural de Santiago Carreras, \u201cBoca y el mundo de la comunicaci\u00f3n\u201d. El licenciado en Periodismo y Director del \u00e1rea de Prensa y Comunicaci\u00f3n del Club Atl\u00e9tico Boca Juniors cont\u00f3 su experiencia en el \u00e1rea y c\u00f3mo se trabajan las estrat\u00e9gicas comunicacionales en el club.<\/p>\n

\u201cPeriodismo en tiempos violentos\u201d fue el panel que continu\u00f3 en la jornada. Noelia Barral Grigera, Pablo Caruso y Camila Godoy. Denise Cancian, Paula Celestino Ayala y Gustavo Castagnino fueron los encargados de disertar en el panel \u201cLa agenda 2045 en el ejercicio de las RR.PP.\u201d.<\/p>\n

La conferencia de cierre estuvo a cargo de Tito \u00c1valos, consultor de marcas especializado en creaci\u00f3n y estrategia de marcas locales y regionales. Durante su exposici\u00f3n, asegur\u00f3: \u00abLa autenticidad de la marca depende del grado de verosimilitud que se demuestra frente a los clientes, y uno de los elementos es el producto\u00bb.<\/p>\n

Tambi\u00e9n se refiri\u00f3 al rol de los influencers en la actualidad, remarc\u00f3 que \u201cson un atajo muy r\u00e1pido para que una marca llegue a un lugar determinado\u00bb y agreg\u00f3: \u201cEs muy necesario tener visibilidad porque si no, no exist\u00eds, y por eso todos somos marca, lo que antes era rating hoy son likes\u00bb.<\/p>\n

Durante la tarde, estudiantes, graduados e investigadores presentaron sus trabajos en Mesas de Ponencias y en la actividad \u201c1 idea en 10 minutos\u201d.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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Universidad…<\/p>\n","protected":false},"author":1,"featured_media":9602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[105],"class_list":["post-9565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades","tag-unlz"],"yoast_head":"\nSe realiz\u00f3 la VII Jornada de Comunicaci\u00f3n Estrat\u00e9gica<\/title>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unlz.edu.ar\/?p=9565\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se realiz\u00f3 la VII Jornada de Comunicaci\u00f3n Estrat\u00e9gica\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_row_inner][vc_column_inner][la_heading title=\u00bbSe 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